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The Economic Heartland is harnessing new technologies and insight to enhance the journey experience across the region.

Work is at an early stage, however our focus will be on delivering positive economic impacts and making life better for our residents.

The Heartland's door is open to any potential partners who want to work with us on testing and deploying innovative technology and processes which will fulfil those aims.

Simulating future scenarios

England's Economic Heartland is currently identifying ways computer modelling can be used to test current and future scenarios and their impact on the wider transport network. For example, we can predict the impact of a stranded vehicle blocking the network and then take action to re-route other drivers around the problem, without causing issues elsewhere.

We could understand the impacts of new housing developments, or what traffic flows will look like once East West Rail or the Oxford-Cambridge expressway is open. The modelling could even allow councils to calculate how future industrial or housing developments, and subsequent additional vehicle journeys, would affect the standard of their roads, and therefore the extra cost of maintenance on their revenue budgets.

Bus travel

Bus travel presents an opportunity to implement and apply technology in new ways to generate new and useful data. For example, cameras and sensors could be placed on the vehicles which provide intelligence to maintenance teams on the state of the roads.

Simple data  - like where travellers get on and off a bus - can help predict demand. That means we can better understand, through modelling, passenger movements on the transport network, generating new opportunities for 'on demand' bus services improving access to services and employment in rural areas.

Future journeys

The video below, produced for Oxfordshire County Council, gives an insight into the way we could travel around Oxford in the future.


Lead officer: James Golding-Graham:

01296 382703 |